Service · Frameleads Growth System™

PPC Management

Google Search, Performance Max, YouTube, and display campaigns engineered for ROAS and CAC payback, not just clicks.

  1. Performance-led paid acquisition with margin discipline.

  2. Average CPC 15–950 ₹, typical CAC 500–25,000 ₹ — the bands ppc management engagements run inside.

  3. Typical time to first signal: 14–60 days. Primary leading indicator: blended CAC + ROAS.

  4. Same senior operator weekly. Server-side attribution from day one. Free 30-min audit shows where the next move should land.

Why Frameleads

Three operational differences in our ppc management

What we deliver

PPC Management deliverables

Performance-led paid acquisition with margin discipline — Google + Bing + Meta + the right niche channels operated as a single P&L.

Channel mix

How we structure ppc management

Channel / surfaceWeightWhy
Google Search + Performance MaxPrimaryIntent capture + catalog acquisition; the backbone of most PPC programs.
Meta (Facebook + Instagram)PrimaryHighest creative-test velocity; complements Google's intent capture.
Microsoft / Bing AdsSupportingUnderpriced for B2B + older-demographic categories.
Niche networks (TikTok / Pinterest / Snap)TacticalAdd when ICP overlap justifies; rarely standalone.
Process · 14–60 days to first signal

How we run ppc management

Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.

  1. 01
    Week 1–2

    Audit + restructure

    • Multi-platform account audit (campaign structure, QS, conversion integrity)
    • Conversion-tracking sanity check across all platforms
    • Keyword + negative-keyword + audience-exclusion baseline
    • Bid-strategy decision per campaign (with rationale)
  2. 02
    Week 3–8

    Foundation + launch

    • Restructured campaigns live across primary channels
    • Creative + landing-page experiments queued + first round launched
    • Daily monitoring + budget tuning by campaign × channel
    • Week-4 review: kill low performers, scale winners
  3. 03
    Month 2–4

    Scale + budget rebalance

    • Budget reallocated across channels based on marginal CAC
    • Audience expansion + new campaign types tested (Shopping, Demand Gen, etc.)
    • Landing-page A/B tests live for high-traffic campaigns
    • Monthly attribution reconciliation
  4. 04
    Month 4+

    Diversify + compound

    • New channels added (Bing, niche networks where ROI proves out)
    • Brand-defense + retargeting tiers stable
    • Quarterly P&L review of paid program against business growth target
Investment + engagement

PPC Management pricing

Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.

Starter

₹2L–₹4L/mo

Media ₹5-30L/mo typical

Best for: Multi-channel programs in early-scale phase

  • 2-3 channel program
  • Weekly cross-channel review
  • Monthly attribution reconciliation

Scale

₹4L–₹8L/mo

Media ₹30L-2Cr/mo typical

Best for: Scaled brands across 4-5 channels

  • Everything in Starter
  • Custom dashboards + offline conversion import
  • Landing-page CRO collaboration
  • Bi-weekly strategy + quarterly business review

Enterprise

₹8L+/mo

Media ₹2Cr+/mo

Best for: Multi-brand / multi-geo programs

  • Everything in Scale
  • Embedded team across paid ops + creative + analytics
  • Multi-geo programs with localised creative
  • Executive quarterly readout
Fit check

Is PPC Management a fit for you?

Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.

Built for
  • Brands with PMF running 2+ paid channels needing single-program operating discipline
  • Teams that want a single P&L view of PPC, not channel-by-channel silos
  • Businesses with budgets above ₹5L/month total media
  • Founders willing to share data + ad-account access from day one
Not the right fit
  • Single-channel businesses (hire a Google or Meta specialist instead)
  • Sub-₹2L/month media (too little to sustain cross-channel experimentation)
  • Brands without ICP clarity — PPC doesn't fix product-market-fit issues
Free audit · hub-ppc-management-mid

Get a free audit scoped to ppc management

Fill in the form below to book a free 30-minute audit. We'll review your current ppc management setup against the benchmarks above and tell you the three highest-leverage moves — even if you don't engage us.

We respond within one business day. No newsletter spam, no auto-DRIP — just a real audit-prep email from a senior operator.

FAQ

Frequently asked questions

How much does ppc management cost in India in 2026?

Frameleads ppc management runs in three tiers — Starter (₹1.5L–₹3L/mo), Scale (₹3L–₹8L/mo), Enterprise (₹8L+/mo) — exclusive of media spend. Total monthly investment (fees + media) typically runs 3–5× fees for paid services and 1× for organic/lifecycle services. The right tier depends on your stage, the channels in play, and the cadence you want. Average CAC for this category sits in the 500–25,000 ₹ band; see the pricing breakdown below for what each tier includes.

How long until ppc management shows results?

14–60 days. Performance-channel signal arrives fastest; organic and compounding loops take 4-9 months. We track blended CAC + ROAS as the leading indicator from week 2 so direction-of-travel is visible before quarterly reviews. Anyone promising you significant returns in week 1 is selling, not forecasting.

Is ppc management right for my business right now?

See the fit-check section below — it's the honest answer for ppc management. About 30% of inbound audits don't proceed because the timing, runway, or product situation doesn't match the service. We tell prospects that openly. The five-minute version: ppc management is a fit when you have proven product-market fit, ≥6 months of runway, and a clear north-star metric. Read the full criteria below before booking.

What's different about Frameleads' ppc management?

Three operational differences: (1) the same senior operator works on your account weekly, not just at kickoff — junior media buyers run execution under senior supervision. (2) Attribution stack always includes server-side instrumentation (CAPI / GTM Server-Side / GA4) — no Meta-Pixel-only reporting. (3) Creative supply pipeline ships 20-50 variants/month minimum at Scale tier — the highest-leverage variable in paid media in 2026. The full methodology is documented openly on the Frameleads Growth System™ pillar.

Do you guarantee ROAS, lead volume, or revenue?

No. ROAS depends on product, AOV, audience, market dynamics, and creative execution — none of which the agency fully controls. We commit to execution standards (creative variants per month, attribution rigor, reporting cadence, transparency on ad accounts) — not specific outcomes. Anyone in this category promising you a specific future ROAS in writing is selling, not forecasting. Walk away from guarantees.

What happens if we want to leave?

30 days written notice, in either direction. On exit we transfer ad accounts + creative source files + analytics dashboards + documented SOPs to your in-house team. We expect clients to outgrow us in 18-24 months and move ppc management in-house — that's healthy, not a failure mode. Lock-in contracts signal weak operators. See /how-we-audit for the engagement onboarding + exit flow.

Will the senior operator I meet at the audit actually run my account?

Yes — that's a policy, not a sales line. The audit is run by a senior Frameleads operator (a senior strategist or practice lead). The same person stays on the account through the engagement, with junior media buyers / content producers handling execution under their direction. We hold senior-operator load at 3-4 active retainers per person so attention scales.

Sources & references

Cited primary and analyst sources. Independent of Frameleads' own data.

  1. Google Ads — best practices and policy centerGoogle

    Authoritative on PPC + Performance Max + Shopping campaign norms.

  2. Meta — advertising policiesMeta

    Facebook + Instagram + Audience Network advertising eligibility and creative rules.

  3. LinkedIn — advertising guidelinesLinkedIn

    Approved formats, prohibited categories, and content review for B2B ads.

  4. IBEF — India Brand Equity Foundation: Indian Industry ReportsIBEF (Ministry of Commerce & Industry)

    Sector-level market size, growth, and policy context for Indian industries.

  5. IAMAI — Internet & Mobile Association of IndiaIAMAI

    Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.

  6. MoSPI — Ministry of Statistics and Programme ImplementationGovernment of India

    Primary source for India macro-economic indicators (CPI, GDP, household consumption).

Last reviewed: by Frameleads Editorial TeamRefreshed quarterly from live client data
30-min audit

Run ppc management with a senior team.

Book a free 30-minute audit. We'll review your current ppc management setup against the benchmarks above and tell you the three highest-leverage moves to make — even if you don't engage us.