Case studies
Anonymised Frameleads engagement breakdowns categorised by industry × service. Each entry walks through the starting state, the intervention, the channel mix, the attribution rigour, and the outcome — operator-grade detail, no vanity metrics.
Engagements categorised by industry × service.
Each entry: starting state → intervention → channel mix → attribution → outcome.
Anonymised by default. Named studies published as clients approve.
Operator-grade detail, no vanity metrics — bands not single numbers.
Case-study structure (and what we won't write)
Starting state — diagnosed honestly
Real CAC band, real bottleneck (creative / attribution / lifecycle / runway), real constraint (compliance / budget / team / market). Vanity-metric starting points get omitted; if the leverage point isn't clear, there's no case study.
Intervention — named tactics, not platitudes
Specific tactics deployed in named phases (Discovery / Foundation / Acceleration / Compound). Same vocabulary as the Frameleads Growth System™ pillar so readers can map this to their own engagement scope.
Channel mix — weighted with rationale
Channel allocations with per-channel rationale, mirroring the channel-mix tables on the service hubs. Generic media-buying isn't a channel mix; this is the operator-grade version.
Attribution rigour — server-side or it didn't count
Every case study discloses the attribution stack (CAPI / GTM SS / GA4 / platform Enhanced Conversions). Numbers attributed via Meta Pixel-only or last-touch get demoted to 'indicative'.
Outcome — bands, not single numbers
Outcomes reported as bands with confidence indicators. 'CAC fell from ₹X to ₹Y band' rather than 'CAC fell 47%'. Single-decimal precision is sales fiction.
What we won't write
Numbers we can't reproduce. Outcomes we can't attribute server-side. Client names without explicit approval. 'Industry-leading' / 'best-in-class' / other unverifiable hyperbole. If we wouldn't put it in front of the client's CFO, we don't publish it.
D2C + e-commerce engagements
Performance-led D2C growth — Meta + Google + Click-to-WhatsApp + retention + RTO management.
- D2C Brands × Meta AdsEngagement scope
Meta-led D2C scale-up with creative-pipeline discipline
- Fashion & Apparel D2C × Performance MarketingEngagement scope
Festive Q3/Q4 scaling with seasonal creative rotation
- Beauty & Personal Care D2C × Social Media MarketingEngagement scope
Creator-led beauty acquisition with paid amplification
B2B SaaS engagements
Compound organic growth + LinkedIn ABM + content-driven pipeline.
- B2B SaaS Startups × SEO ServicesEngagement scope
SEO + AI Overview citation strategy for B2B SaaS
- B2B SaaS Startups × LinkedIn AdsEngagement scope
LinkedIn ABM with persona-by-persona sequencing
- Vertical & Industry-specific SaaS × Content MarketingEngagement scope
Vertical-SaaS pillar + cluster build-out
Real estate + property engagements
K-RERA / M-RERA-compliant lead-gen with Click-to-WhatsApp + site-visit attribution.
- Real Estate Developers × Meta AdsEngagement scope
Click-to-WhatsApp lead-gen with RERA-aware creative
- Real Estate Developers × Google AdsEngagement scope
Project + locality Search Ads with channel-partner attribution
Healthcare + healthtech engagements
Compliance-first acquisition for clinics, hospitals, and healthtech apps.
- Healthcare Clinics & Hospitals × Google AdsEngagement scope
Local-intent Search Ads for clinic / hospital chains
- Healthtech & Telehealth × Performance MarketingEngagement scope
App-install + activation funnel for healthtech
Finance + fintech + insurance engagements
SEBI / RBI / IRDAI-compliant performance marketing with strict creative review.
- Financial Services × Google AdsEngagement scope
Search Ads with SEBI-disclosure-compliant creative
- Fintech & Digital Lenders × Meta AdsEngagement scope
Fintech app acquisition with KYC-funnel optimisation
- Insurance & Brokers × Performance MarketingEngagement scope
Insurance lead-gen with IRDAI-compliant landing pages
Hospitality + travel + tourism engagements
Seasonal booking flows + creator-led discovery + locality SEO.
- Hotels & Hospitality × Social Media MarketingEngagement scope
Hotel-chain creator collaborations + paid amplification
- Travel & Tourism × Google AdsEngagement scope
Destination-intent Search Ads with seasonal bidding
Anonymisation + disclosure policy
Default mode is anonymised: industry + stage + scope + outcome bands disclosed; client identity withheld. We move to named only after explicit client approval — and most of our clients don't approve, because naming an agency relationship sometimes hurts their own brand positioning. We respect that. Named studies are the exception, not the default.
Want a case-study-grade audit of your current setup?
Free 30 minutes, no slides. We'll diagnose your specific bottleneck against the same starting-state + intervention + attribution framework these case studies use. Even if you don't engage us.