A performance marketing company for Mumbai brands that need attributed pipeline, not vanity reach. Google + Meta + LinkedIn + Click-to-WhatsApp, instrumented with server-side attribution.
A performance marketing company for Mumbai brands that need attributed pipeline, not vanity reach. Google + Meta + LinkedIn + Click-to-WhatsApp, instrumented with server-side attribution.
Average CPC 10–950 ₹, typical CAC 300–35,000 ₹ — bands performance marketing engagements for Mumbai usually run inside.
Typical time to first signal: 30–90 days. Primary leading indicator: blended CAC, contribution margin, payback.
Free 30-min audit before any retainer. We turn down ~30% of audited inbound when timing or fit isn't right.
Multi-channel paid acquisition operated as one program — margin-disciplined, attribution-rigorous, creative-led.
Calibrated to Mumbai's industry mix and competitive intensity.
| Channel / surface | Weight | Why |
|---|---|---|
| Meta + Google (acquisition) | Primary (60-75% of budget) | The two channels that compound creative testing fastest. |
| YouTube + Demand Gen | Supporting (10-15%) | Mid-funnel + brand storytelling at scale. |
| LinkedIn (B2B) | Primary for B2B; off for B2C | B2B precision; expensive per click but high-quality pipeline. |
| Influencer / creator commerce | Tactical (5-15%) | Add when creator ROI proves out for the category; volatile band. |
| Programmatic + native | Layered (0-10%) | Awareness + retargeting at scale; rarely standalone ROAS-positive. |
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
Media spend ₹10-30L/mo typical
Best for: Multi-channel programs in the early-scale phase
Media spend ₹30L-2Cr/mo typical
Best for: Scaled brands across 5+ channels with brand + organic layer
Media spend ₹2Cr+/mo
Best for: Multi-brand or multi-geo programs
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Mumbai is not one market — each cluster has a distinct buyer profile, search behaviour, and channel mix. Our planning reflects that from the audit forward.
Fill in the form below to book a free 30-minute audit. We'll review your current setup against the benchmarks on this page and hand you the three highest-leverage moves — even if you don't engage us.
≥₹1L/month combined Google + Meta for the optimisation cycles to be data-driven. Below that we'll honestly say in-house manual optimisation is your best path, not an agency retainer.
Yes — with the caveat that BFSI ad-account stability requires strict SEBI + RBI compliance and a clean Meta / Google ad-policy track record. We run compliance review on every creative before deployment. If your in-house team has had account-disabling events, the first 30 days of any engagement is usually account rehabilitation + creative re-write.
Calendar-baked into the planning. Festive (Aug-Nov for D2C, Sep-Oct for BFSI tax-saving), financial year-end (Jan-Mar for BFSI + real-estate + tax-investment), monsoon (June-Sep — F&B / hospitality dip, e-comm spike). Media budgets and creative production schedules pre-allocated around those cycles, not reactively scrambled at month-end.
Yes — creative + media-buying coupled into one workflow. For Mumbai D2C + beauty + media brands, creative diversity is the actual bottleneck once spend crosses ₹5L/mo. We either run creative in-house or partner with your existing creative team / studio.
Often, yes. Many Mumbai brands have an existing brand-films or above-the-line agency they want to keep. We slot in for the performance + paid-search + paid-social + attribution layer. We don't insist on full-funnel takeover.
Cited primary and analyst sources. Independent of Frameleads' own data.
Authoritative on PPC + Performance Max + Shopping campaign norms.
Facebook + Instagram + Audience Network advertising eligibility and creative rules.
Approved formats, prohibited categories, and content review for B2B ads.
Sector-level market size, growth, and policy context for Indian industries.
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
Book a free 30-minute audit. We'll review your current setup against the benchmarks above and tell you the three highest-leverage moves to make — even if you don't engage us.