Who writes here
All editorial content on frameleads.com is written or reviewed by the Frameleads editorial team, with Ajsal Abbas (founder & CEO, 15+ years in performance + organic marketing) as the canonical byline on operator-grade posts. We do not use ghost-writers, content mills, or generic AI-generated content. Where AI assists a draft (e.g. for outlines, fact-checks against our internal data, copy editing), the senior editor reviews every paragraph and signs off before publish.
How we research
Every benchmark, CPC band, CAC range, ROAS figure, or timeline cited on this site is sourced from one of three places:
- Live Frameleads client data — aggregated across 200+ engagements over five years. We never disclose individual client numbers; aggregated bands carry sample-size context where it materially changes confidence.
- Cited public sources — regulators (RBI, SEBI, IRDAI, RERA, NMC, MEITY DPDP), industry bodies (NASSCOM, IAMAI, IBEF, ASCI, CREDAI), and recognized analyst firms (Statista, Knight Frank, G2). Every page with cited numbers lists its sources in a Sources & References block.
- Original Frameleads research — periodic data studies (see /reports) with documented methodology, sample size, and limitations.
Refresh cadence
Editorial pages are reviewed quarterly against live client data. Pages where benchmarks have shifted by > 10% are rewritten and re-dated. The "Last reviewed" timestamp at the bottom of each page reflects the most recent review — not just the original publish date. Pages that fail the quarterly review and can't be re-validated are removed from the index, not silently left to decay.
Fact-checking and corrections
Before publish, every claim with a number, year, or named entity is checked against at least one of the source categories above. When we get something wrong and a reader, partner, or competitor flags it, the correction is made within five working days and the page is re-dated. We do not silently edit out errors — material corrections are noted at the bottom of the affected page.
To flag a factual issue, email editorial@frameleads.com with the URL and the specific claim you're contesting.
Conflict-of-interest disclosure
Frameleads is a paid services company. Most editorial content references Frameleads' own offerings, methodology (the Frameleads Growth System™), or audit process. We disclose this openly:
- We are not a neutral analyst firm. Our content is informed by the engagements we've run, which is a non-random sample of Indian + global marketing programs.
- We do not accept paid placement or sponsored content. Every URL on frameleads.com is published because we want it there, not because a vendor paid for it. We don't run affiliate programs that could bias coverage.
- When we recommend or compare tools (e.g. CAPI vs Pixel, Shopify vs WooCommerce), we name them based on the recommendation an in-house senior marketer would make to a friend. We will note if we have a commercial relationship with a vendor.
- The "best [X] agency in [Y]" posts on this site are buyer's frameworks, not paid rankings. We mention Frameleads explicitly where relevant, and we publish the same evaluation criteria a prospect should use to score us against competitors.
AI assistance disclosure
We use AI tools (Claude, ChatGPT, GitHub Copilot) for outlining, fact-checking, copy-editing, code generation, and structured-data tagging. Every piece of editorial content carries a human author byline, and the senior editor reviews every paragraph before publish. We do not publish content that is purely AI-generated and unedited. Pages that exist primarily for AI-engine discovery (programmatic Tier cells, glossary entries) are still written against a documented Frameleads template — they're not random AI output.
How to verify
Every editorial page on frameleads.com carries:
- A named author with LinkedIn verification.
- A "Last reviewed" timestamp (not just the original publish date).
- A Sources & References block where external data is cited.
- JSON-LD Article schema with author, publisher, and dates.
- A canonical URL that doesn't change without a documented 301.
If any page is missing these, we consider that a quality bug. Flag it to editorial@frameleads.com.