Starter
Media spend ₹2-10L/mo typical
Best for: Pre-PMF D2C + small services validating the channel
- Account audit + CAPI deployment
- 15-25 creative variants/month
- Weekly review with kill-by-day-7 rules
- Standard attribution + monthly recap
Meta acquisition with creative-supply systems, audience engineering, and post-iOS attribution rigor.
Facebook + Instagram + WhatsApp — built for D2C, real-estate, and lead-gen.
Average CPC 8–80 ₹, typical CAC 200–4,500 ₹ — the bands meta ads engagements run inside.
Typical time to first signal: 7–30 days. Primary leading indicator: blended CAC, contribution margin.
Same senior operator weekly. Server-side attribution from day one. Free 30-min audit shows where the next move should land.
The senior operator who runs the audit stays on your account. We cap senior load at 3-4 active retainers, so the person who diagnosed your meta ads program is the one running it.
CAPI / GTM Server-Side / GA4 wired before campaigns scale. No Meta-Pixel-only reporting; cohort-level ROAS reconciled monthly against post-purchase truth.
The Frameleads Growth System™ is documented end-to-end. You can grade us against the framework. No proprietary black-box.
Meta acquisition built around creative-supply velocity, post-iOS attribution, and click-to-WhatsApp where the category fits.
| Channel / surface | Weight | Why |
|---|---|---|
| Instagram Feed + Reels | Primary (visual-led categories) | D2C fashion / beauty / lifestyle, real estate, F&B all index here. |
| Facebook Feed + Stories | Primary (broader reach) | B2C services, lead-gen, broader demographic reach than Instagram alone. |
| Click-to-WhatsApp | Primary for high-touch categories | 30-50% lower CAC than website-form flows for service + real-estate. |
| Audience Network | Optional | Useful as a creative-test scale layer; check placement quality monthly. |
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
Media spend ₹2-10L/mo typical
Best for: Pre-PMF D2C + small services validating the channel
Media spend ₹10-50L/mo typical
Best for: Scaling D2C / real-estate / services
Media spend ₹50L+/mo
Best for: Scaled brands across multi-geo + multi-brand Meta programs
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Fill in the form below to book a free 30-minute audit. We'll review your current meta ads setup against the benchmarks above and tell you the three highest-leverage moves — even if you don't engage us.
Frameleads meta ads runs in three tiers — Starter (₹1.5L–₹3L/mo), Scale (₹3L–₹8L/mo), Enterprise (₹8L+/mo) — exclusive of media spend. Total monthly investment (fees + media) typically runs 3–5× fees for paid services and 1× for organic/lifecycle services. The right tier depends on your stage, the channels in play, and the cadence you want. Average CAC for this category sits in the 200–4,500 ₹ band; see the pricing breakdown below for what each tier includes.
7–30 days. Performance-channel signal arrives fastest; organic and compounding loops take 4-9 months. We track blended CAC, contribution margin as the leading indicator from week 2 so direction-of-travel is visible before quarterly reviews. Anyone promising you significant returns in week 1 is selling, not forecasting.
See the fit-check section below — it's the honest answer for meta ads. About 30% of inbound audits don't proceed because the timing, runway, or product situation doesn't match the service. We tell prospects that openly. The five-minute version: meta ads is a fit when you have proven product-market fit, ≥6 months of runway, and a clear north-star metric. Read the full criteria below before booking.
Three operational differences: (1) the same senior operator works on your account weekly, not just at kickoff — junior media buyers run execution under senior supervision. (2) Attribution stack always includes server-side instrumentation (CAPI / GTM Server-Side / GA4) — no Meta-Pixel-only reporting. (3) Creative supply pipeline ships 20-50 variants/month minimum at Scale tier — the highest-leverage variable in paid media in 2026. The full methodology is documented openly on the Frameleads Growth System™ pillar.
No. ROAS depends on product, AOV, audience, market dynamics, and creative execution — none of which the agency fully controls. We commit to execution standards (creative variants per month, attribution rigor, reporting cadence, transparency on ad accounts) — not specific outcomes. Anyone in this category promising you a specific future ROAS in writing is selling, not forecasting. Walk away from guarantees.
30 days written notice, in either direction. On exit we transfer ad accounts + creative source files + analytics dashboards + documented SOPs to your in-house team. We expect clients to outgrow us in 18-24 months and move meta ads in-house — that's healthy, not a failure mode. Lock-in contracts signal weak operators. See /how-we-audit for the engagement onboarding + exit flow.
Yes — that's a policy, not a sales line. The audit is run by a senior Frameleads operator (typically Ajsal Abbas for high-priority categories, otherwise a senior strategist). The same person stays on the account through the engagement, with junior media buyers / content producers handling execution under their direction. We hold senior-operator load at 3-4 active retainers per person so attention scales.
Cited primary and analyst sources. Independent of Frameleads' own data.
Facebook + Instagram + Audience Network advertising eligibility and creative rules.
Sector-level market size, growth, and policy context for Indian industries.
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
Book a free 30-minute audit. We'll review your current meta ads setup against the benchmarks above and tell you the three highest-leverage moves to make — even if you don't engage us.