Starter
₹2L–₹4L/mo
No media; CRO is research + testing + variant production
Best for: Early-scale brands with 10-50k monthly sessions
- Funnel audit + instrumentation
- 4-6 tests/month
- Monthly funnel-level reporting
Service · Frameleads Growth System™
CRO
Quantitative + qualitative CRO programs — heatmaps, A/B testing, funnel diagnostics, and design-system improvements.
Lift conversion 8–25% before you spend more on traffic.
Average CPC n/a (owned program) ₹, typical CAC depends on traffic source ₹ — the bands cro engagements run inside.
Typical time to first signal: 30–90 days. Primary leading indicator: conversion-rate lift, revenue per visitor.
Same senior operator weekly. Server-side attribution from day one. Free 30-min audit shows where the next move should land.
Why Frameleads
Three operational differences in our cro
- 01
Senior-operator weekly load
The senior operator who runs the audit stays on your account. We cap senior load at 3-4 active retainers, so the person who diagnosed your cro program is the one running it.
- 02
Server-side attribution from day one
CAPI / GTM Server-Side / GA4 wired before campaigns scale. No Meta-Pixel-only reporting; cohort-level ROAS reconciled monthly against post-purchase truth.
- 03
Methodology published openly
The Frameleads Growth System™ is documented end-to-end. You can grade us against the framework. No proprietary black-box.
What we deliver
CRO deliverables
Funnel and landing-page optimisation — heatmaps + A/B testing + qualitative research applied to the assets that already get traffic.
- Funnel audit (landing pages, forms, checkout, post-purchase) with prioritized fix list
- Heatmap + session-recording instrumentation (Hotjar / Clarity / FullStory)
- Qualitative research: 5-15 user interviews + on-site polls
- A/B test roadmap with ICE-scored hypotheses
- Variant production + test execution (1-3 tests live per week)
- Weekly review with statistical significance check + winner promotion
- Monthly funnel-level lift reporting (CVR, AOV, completion rate)
Channel mix
How we structure cro
| Channel / surface | Weight | Why |
|---|---|---|
| Landing-page testing | Primary | Where most paid traffic lands — highest leverage point in the funnel. |
| Form / checkout optimization | Primary | Field count, validation UX, payment-method coverage all materially move conversion. |
| Post-purchase upsell | Supporting | AOV expansion via thank-you-page offers + email triggers. |
| Qualitative research | Foundation | 5 user interviews tell you more than 5,000 sessions of heatmap data. |
Process · 30–90 days to first signal
How we run cro
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
- 01Week 1–2
Audit + instrument
- Funnel audit with quantified leak points
- Heatmap + session-recording deployed
- 5-10 user interviews completed
- Test hypothesis backlog (ICE-scored) ready
- 02Week 3–8
First tests live
- 3-5 tests running in parallel across highest-traffic pages
- Statistical-significance framework documented
- Variant production rhythm established
- Week-4 review: winners promoted, losers de-prioritised
- 03Month 2–4
Compound wins
- Cumulative funnel lift measured against baseline
- Test cadence at 4-8 tests/month
- Qualitative insights informing next round of hypotheses
- AOV + completion-rate gains documented
- 04Month 4+
Sustain
- Conversion lift compounding 20-60% over 6-month baseline (typical band)
- New funnel areas added to test surface (post-purchase, retention, win-back)
- Quarterly comprehensive funnel review
- Hand-off documentation for in-house teams (when applicable)
Investment + engagement
CRO pricing
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
Scale
₹4L–₹8L/mo
No media
Best for: Scaled brands with 50k+ monthly sessions across multiple funnels
- Everything in Starter
- 8-12 tests/month across landing + checkout + post-purchase
- Qualitative research cycles quarterly
- Bi-weekly strategy + monthly executive summary
Enterprise
₹8L+/mo
No media
Best for: Multi-product / multi-funnel programs
- Everything in Scale
- Embedded CRO team + dev resourcing
- Multi-funnel A/B program with cross-funnel learning
- Executive quarterly readout
Fit check
Is CRO a fit for you?
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Built for
- Brands with ≥10,000 monthly sessions to the pages under test (need traffic for significance)
- D2C, SaaS, lead-gen — businesses with measurable conversion events
- Teams willing to share access to analytics + customer panel for qualitative research
- Brands willing to commit to a 6-month minimum (tests compound)
Not the right fit
- Pre-PMF businesses where the product, not the funnel, is the bottleneck
- Sub-1,000 sessions/month — not enough volume for statistical significance
- Brands unable to ship variant code/copy weekly (CRO velocity needs dev support)
Free audit · hub-conversion-rate-optimization-mid
Get a free audit scoped to cro
Fill in the form below to book a free 30-minute audit. We'll review your current cro setup against the benchmarks above and tell you the three highest-leverage moves — even if you don't engage us.
FAQ
Frequently asked questions
How much does cro cost in India in 2026?
Frameleads cro runs in three tiers — Starter (₹1.5L–₹3L/mo), Scale (₹3L–₹8L/mo), Enterprise (₹8L+/mo) — exclusive of media spend. Total monthly investment (fees + media) typically runs 3–5× fees for paid services and 1× for organic/lifecycle services. The right tier depends on your stage, the channels in play, and the cadence you want. Average CAC for this category sits in the depends on traffic source ₹ band; see the pricing breakdown below for what each tier includes.
How long until cro shows results?
30–90 days. Performance-channel signal arrives fastest; organic and compounding loops take 4-9 months. We track conversion-rate lift, revenue per visitor as the leading indicator from week 2 so direction-of-travel is visible before quarterly reviews. Anyone promising you significant returns in week 1 is selling, not forecasting.
Is cro right for my business right now?
See the fit-check section below — it's the honest answer for cro. About 30% of inbound audits don't proceed because the timing, runway, or product situation doesn't match the service. We tell prospects that openly. The five-minute version: cro is a fit when you have proven product-market fit, ≥6 months of runway, and a clear north-star metric. Read the full criteria below before booking.
What's different about Frameleads' cro?
Three operational differences: (1) the same senior operator works on your account weekly, not just at kickoff — junior media buyers run execution under senior supervision. (2) Attribution stack always includes server-side instrumentation (CAPI / GTM Server-Side / GA4) — no Meta-Pixel-only reporting. (3) Creative supply pipeline ships 20-50 variants/month minimum at Scale tier — the highest-leverage variable in paid media in 2026. The full methodology is documented openly on the Frameleads Growth System™ pillar.
Do you guarantee ROAS, lead volume, or revenue?
No. ROAS depends on product, AOV, audience, market dynamics, and creative execution — none of which the agency fully controls. We commit to execution standards (creative variants per month, attribution rigor, reporting cadence, transparency on ad accounts) — not specific outcomes. Anyone in this category promising you a specific future ROAS in writing is selling, not forecasting. Walk away from guarantees.
What happens if we want to leave?
30 days written notice, in either direction. On exit we transfer ad accounts + creative source files + analytics dashboards + documented SOPs to your in-house team. We expect clients to outgrow us in 18-24 months and move cro in-house — that's healthy, not a failure mode. Lock-in contracts signal weak operators. See /how-we-audit for the engagement onboarding + exit flow.
Will the senior operator I meet at the audit actually run my account?
Yes — that's a policy, not a sales line. The audit is run by a senior Frameleads operator (a senior strategist or practice lead). The same person stays on the account through the engagement, with junior media buyers / content producers handling execution under their direction. We hold senior-operator load at 3-4 active retainers per person so attention scales.
Sources & references
Cited primary and analyst sources. Independent of Frameleads' own data.
- IBEF — India Brand Equity Foundation: Indian Industry Reports — IBEF (Ministry of Commerce & Industry)
Sector-level market size, growth, and policy context for Indian industries.
- IAMAI — Internet & Mobile Association of India — IAMAI
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
- MoSPI — Ministry of Statistics and Programme Implementation — Government of India
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
- ASCI Code for Self-Regulation of Advertising in India — Advertising Standards Council of India
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
Last reviewed: by Frameleads Editorial TeamRefreshed quarterly from live client data
30-min audit
Run cro with a senior team.
Book a free 30-minute audit. We'll review your current cro setup against the benchmarks above and tell you the three highest-leverage moves to make — even if you don't engage us.