What is RERA?
Real Estate Regulatory Authority Act
Definition, formula, India benchmarks, and the operator-grade nuance behind it.
RERA is India's real estate regulatory framework requiring developers to register projects, disclose timelines, and meet construction commitments. Marketing compliance: every real estate ad must include RERA registration number; making unregistered claims is a penalty offense.
RERA = real estate regulatory framework; mandatory project registration.
All real estate ads must show RERA registration number.
Penalty for non-compliant ads: 10% of project cost or imprisonment.
RERA compliance for real estate marketing requires displaying the project's RERA registration number in all ads and complying with disclosure requirements.
RERA Marketing Compliance = Registration No. in ad + Carpet Area disclosure + No misleading claimsThe operator's read on RERA
RERA fundamentally changed Indian real estate marketing. Pre-RERA (before 2017), developers commonly over-promised on amenities, timelines, square footage. Post-RERA, every ad requires registration number, carpet-area disclosure (not super-built-up), and accurate timeline commitments. Penalty: 10% of project cost or imprisonment up to 3 years for misleading ads. Per-state RERA authority handles disputes; Maharashtra (MahaRERA) is most active.
India 2026 benchmarks — RERA
- Per-state RERA: 28 state authorities (some pending)
- Most active: Maharashtra (MahaRERA), Tamil Nadu, Karnataka
- Compliance rate for digital ads: 70–85% (gaps remain)
- Penalty for non-compliance: 10% of project cost or imprisonment
- Indian real estate marketing compliance audit cost: ₹50,000–₹2L per project
Common mistakes to avoid
- Running ads without RERA registration number.
- Marketing super-built-up area instead of carpet area.
- Promising amenities not in approved plan.
- Promising delivery timelines outside RERA registration.
Frequently asked questions
What's a typical RERA value in India?
India 2026 benchmarks vary by category: Per-state RERA: 28 state authorities (some pending); Most active: Maharashtra (MahaRERA), Tamil Nadu, Karnataka; Compliance rate for digital ads: 70–85% (gaps remain). Bands compress in saturated CPM regimes and widen as products move from impulse to considered. The right benchmark for your business depends on stage, gross margin, and channel mix.
What are the most common mistakes when tracking RERA?
Three mistakes recur most often: Running ads without RERA registration number.; Marketing super-built-up area instead of carpet area.; Promising amenities not in approved plan.. The simplest defense is to define each metric explicitly in your reporting playbook and avoid mixing definitions across teams.
How does RERA relate to other unit-economics metrics?
RERA is most useful in context. Pair it with COMPLIANCE and REAL-ESTATE to build a complete picture. RERA alone can mislead — the relationship between metrics matters more than any single number.
Should I optimize RERA or accept industry-standard values?
Optimization depends on your stage. Early-stage businesses often have RERA values outside healthy bands and need to fix structural issues (audience, creative, retention) before chasing the metric. Established businesses can compound through marginal improvements. Frameleads' Growth System maps which lever moves which metric in your specific category.
How RERA behaves per industry
RERA is a universal metric, but its band, drivers, and optimisation levers vary by category. Drill into the industry-specific version below for the deep view.
- RERA for Real Estate DevelopersCAC 3,500–35,000 ₹ · CPC 40–280 ₹Open
- RERA for D2C BrandsCAC 250–2,200 ₹ · CPC 8–60 ₹Open
- RERA for B2B SaaS StartupsCAC 15,000–3,00,000 ₹ · CPC 50–1,200 ₹Open
- RERA for Healthcare Clinics & HospitalsCAC 500–15,000 ₹ · CPC 15–250 ₹Open
- RERA for Education & EdTechCAC 400–4,500 ₹ · CPC 12–160 ₹Open
- RERA for Financial ServicesCAC 1,500–20,000 ₹ · CPC 30–950 ₹Open
- RERA for Professional ServicesCAC 800–12,000 ₹ · CPC 20–500 ₹Open
- RERA for Restaurants, Cafes & Cloud KitchensCAC 150–2,500 ₹ · CPC 8–120 ₹Open
- RERA for Fashion & Apparel D2CCAC 200–1,200 ₹ · CPC 10–55 ₹Open
- RERA for Gyms, Studios & Fitness AppsCAC 250–1,800 ₹ · CPC 12–80 ₹Open
- RERA for Automotive Dealers & OEMsCAC 600–4,500 ₹ · CPC 18–120 ₹Open
- RERA for Manufacturing & MSMEsCAC 3,000–35,000 ₹ · CPC 25–220 ₹Open
Questions about RERA
Long-form guides on related topics
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Sources & references
Cited primary and analyst sources. Independent of Frameleads' own data.
- IBEF — India Brand Equity Foundation: Indian Industry Reports — IBEF (Ministry of Commerce & Industry)
Sector-level market size, growth, and policy context for Indian industries.
- IAMAI — Internet & Mobile Association of India — IAMAI
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
- MoSPI — Ministry of Statistics and Programme Implementation — Government of India
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
- ASCI Code for Self-Regulation of Advertising in India — Advertising Standards Council of India
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
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