WhatsApp ROI Calculator
WhatsApp ROI equals revenue (volume × conversion × AOV) divided by spend (volume × per-message cost + BSP retainer). Indian D2C marketing template cost: ₹0.85/message in 2026. Cart-recovery flows commonly deliver 15-30× ROI; welcome flows 8-15×; broadcasts 3-8×.
- WhatsApp template cost in India: ₹0.85/marketing message (2026).
- Cart-recovery flows: 15-30× ROI typical for D2C.
- BSP retainer (Wati/Interakt): ₹2-5k/month for SMB, ₹10k+ at scale.
India 2026: ₹0.85/marketing template
ROI = (Volume × CR × AOV) ÷ (Volume × Cost/msg + BSP retainer)- Conversion rate varies by flow type — cart recovery 15-25%, broadcast 2-6%, lifecycle 5-12%.
- Don't include utility/transactional messages in marketing-volume.
- BSP retainer is fixed; per-message cost scales linearly.
- Below 5x ROI: flow design issue. Below 2x: shut down channel.
Frequently asked questions
What's the realistic conversion rate for cart-recovery WhatsApp?
8-25% conversion within 48 hours. Higher than email recovery due to instant attention. Top quartile reaches 30%+.
How much do BSPs charge?
Wati / Interakt: ₹2k-5k/month for SMB up to 50k contacts. Scale tiers ₹10-30k/month. Usage charges per message on top of BSP fee.
Is opt-in mandatory for marketing templates?
Yes — DPDP Act + Meta policy. Without opt-in, you're limited to 24-hour user-initiated conversation windows. Compliant opt-in protects your WABA.
What's the difference between marketing and utility templates?
Marketing: ₹0.85/msg, requires opt-in, can be promotional. Utility: ₹0.30/msg, transactional only (order updates, etc.). Authentication: ₹0.35/msg, OTPs only.
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